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Wake ‘N Shake

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Tradition founded: 2005

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Wake ‘N Shake is an annual dance marathon fundraiser benefiting the Brian Piccolo Cancer Research Fund.

This 12-hour event is largest single fundraiser for the Brian Piccolo Cancer Research Fund each year and typically raises more than of $25,000.

Brian Piccolo attended Wake Forest in the early 1960s on a football scholarship, eventually winning the ACC Player of the Year as a senior. Unselected in the NFL draft, he tried out for the Chicago Bears as a free agent, and slowly worked his way up the ranks until he earned a position as a starting fullback in 1969. Halfway through the season, he began showing symptoms of poor health, was diagnosed with embryonal cell carcinoma, passing away a year later. His friendship with teammate Gale Sayers was portrayed in the movie “Brian’s Song.”